If you want to succeed in private lending, start by looking at the transaction from the lender’s side of the table.

Credit is assessing more than whether the numbers work. They’re forming a view of the deal, the borrower — and the broker bringing it to them.

Every deal you put in front of a lender is also a demonstration of your judgement as a broker.

If the transaction is well structured, the borrower is properly presented and you’ve deliberately taken it to a credit team whose appetite fits, that builds confidence.

But shopping the same deal around can send the opposite message — that you may not actually know where it belongs.

That’s why strong private lending starts with understanding what credit wants, then working backwards from there.

So what is your deal telling the lender about you before credit even makes a decision?

Watch the short video below.